Programs & Pricing
Three deliberate steps — a no-cost 14-day plan to lose your first 5 pounds, a $27 starter program to lock in the routine, and a $197 12-week coaching tier for measurable, lasting change.
No card. No spam. Unsubscribe in one click.
The front door of the funnel
Built by the same exercise-physiology team that designs the paid coaching, calibrated to the first six weeks of progress for a typical SwimLean member, and rated 4.91/5 across 8,640 verified reviews.
$0
Two pool sessions per week, 30 minutes each, with a printable lane card and a calm onboarding video from Kate Voss.
$27
The bridge between curiosity and a real routine — a full month of swim sessions, form video library, and weekly email coaching.
$197
A measurable transformation arc — the tier where the average 11.4 lb / 6-week and 23.8 lb / 16-week outcomes come from.
Side-by-side
Both tiers are built on the same 11-year research base. The difference is how much coaching, accountability, and measurement you want alongside the swim sessions.
$27
$197
Both paid tiers are one-time purchases, not subscriptions. Members can upgrade from $27 → $197 within 30 days with the difference credited.
By the numbers
94%
12-week completion rate
vs. 18% fitness-app industry average (Strava benchmarks, 2023)
11.4lbs
Average loss in the first 6 weeks
Verified check-in sample of 14,820 members across 47 countries
124,000+
Members coached since 2014
Founded by national-team swimmer Kate Voss and Dr. Helena Marsh
380+
Partner pools worldwide
Better, Nuffield Health, LA Fitness and municipal chains across four countries
Pricing, in plain English
If your question isn't here, email [email protected] and a coach will reply within one business day.
You'll receive an email within five minutes with a printable lane card, a 14-day calendar (two 30-minute sessions per week), an onboarding video from co-founder Kate Voss, and your private invite to the SwimLean WhatsApp support thread. No card required, no auto-enrolment into paid tiers.
The $27 Starter Program is a self-paced, 30-day library of swim sessions and form videos with one coach form-check. It's the right fit after you've finished the free plan and want the next month fully prescribed. The $197 12-Week Coaching tier adds weekly 1:1 video calls, a personalised nutrition framework from a registered dietitian, quarterly body-composition reviews at partner pools, and the swim kit. That's where the 11.4 lb / 6-week average outcome is measured.
It's for adults aged 30–60 who are 20–60 lbs overweight, want a measurable 16-week arc, and can commit to 3–4 pool sessions per week. It's not a fit if you haven't tried the free plan yet, if you're under 18, or if you're looking for a medical treatment for a specific condition. Members with recent joint replacements should consult their surgeon before starting — we can share our physiologist-reviewed clearance checklist on request.
Both tiers carry a 14-day, no-questions-asked refund — email [email protected] and the finance team wires the refund within three business days. After 14 days the curriculum is yours to keep; many members do finish their refund window, then choose to keep the materials.
Free plan: ~60 minutes of swimming per week (two 30-min sessions). Starter Program: ~90–120 minutes per week plus 1 form-check video submission. 12-Week Coaching: ~135–180 minutes per week plus one 45-minute coach call and ~10 minutes of weekly check-in logging.
On day 7, you'll receive a $27 upgrade email with a one-time discount code honoured for the next 23 days. On day 14 you'll get a wrap-up note — your tracking sheets, a member survey, and a single opt-in to learn about the $197 12-week coaching cohort starting the following Monday. No auto-billing, no enrolment without consent.
The closing instruction
14 days · 2 sessions per week · no card · no auto-billing. Then, if the protocol fits, $27 to keep the routine — or $197 for a measured 12-week arc with a real coach.
Already finished the free plan? Skip to the $197 12-week coaching tier →
